{"title":"Bionic Straight","description":"\u003cp\u003eThe \u003cstrong\u003eInebrya Bionic Straight\u003c\/strong\u003e is a professional smoothing and straightening care system designed to help reduce frizz, soften texture, and deliver sleek, more manageable hair. Created for those seeking long-lasting smoothness without stiffness, this range gently restructures the hair while improving softness and shine, supporting a smoother surface that feels touchable and healthy. Its nourishing formulas help control unruly strands, protect against humidity, and make styling easier, leaving hair smoother and more resilient. Ideal for anyone looking to enhance manageability and achieve a polished, silky finish, the Bionic Straight family brings salon-quality smoothness and softness into everyday routines with confidence-inspiring results.\u003c\/p\u003e","products":[{"product_id":"bionic-straight","title":"Bionic Straight","description":"\u003cp\u003eAmmonia-free permanent straightening system with keratin and collagen suitable for all hair types. Leaves hair soft, hydrated and easy to comb.\u003c\/p\u003e\n\u003cp\u003e3-steps professional kit with 3 products that work in synergy:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStraightening Cream (150ml) - ammonia-free.\u003c\/li\u003e\n\u003cli\u003eProtective Restructing Fluid (100ml) - fluid for use before, during and after treatment.\u003c\/li\u003e\n\u003cli\u003eNeutralizing Cream (200ml) - ideal even for thick, resistant hair structure.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Inebrya","offers":[{"title":"Kit","offer_id":43916826083407,"sku":"I20969","price":67.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/0405\/8447\/files\/BionicStraightingSystemBox.jpg?v=1764707911"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/0405\/8447\/collections\/Inebrya_Bionic_Straight_Banner_v2.png?v=1772125867","url":"https:\/\/www.ebcamerica.ca\/collections\/bionic-straight.oembed","provider":"European Beauty Concepts","version":"1.0","type":"link"}